When it comes to their personal and professional lives, influencers tend to indulge both of them online and, when things get pear shaped, the drama takes place in minutes and unbearable detail, often in real time.
International Twitter is currently fascinated by the details of an argument between two American beauty bloggers, Tati Westbrook and James Charles.
Even those who had never heard of them tweet about their interest in developments in the ongoing drama.
The fight is currently taking place on social media in the aftermath of a 38-minute YouTube video from Westbrook focusing on Charles to support a vitamin company that is a competitor of her, her own brand, Halo Beauty.
The main motive for her tirade is her claim that Charles has no respect for other people in the industry. However, she makes a series of other detailed claims about his alleged behavior and Charles is reportedly haemorrhagic followers in the aftermath of the video.
“Fame, power and a big bank account change almost everyone,” she says in the video.
“And if you don’t have people telling you that you are doing the wrong things, you will change. I tried to be that person for you James, I really tried. I don’t think anything will happen to you, and “I don’t want to be friends with you. I don’t want to be associated with you.”
Tati Westbrook has been a YouTuber for nine years, starting with her own channel in 2010 and she now has 6.7 million subscribers and her own brand, Halo Beauty, which she launched a year ago.
Tati (37) was a strong supporter of James Charles (19) and helped him build a career, work with him regularly, and help build his profile. He referred to him as his mentor and he eventually received a follower number of 16 million subscribers on YouTube.
Charles has since offered an apology to Westbrook.
“I hate to know that I am not only disappointed (my fans), but also two people who have been role models to me,” he said about Westbrook and her husband.
“What strikes me most is that I know I can’t say or do anything to ever earn back that friendship or trust, but I don’t blame them.
“Much of the time I had to deal with things in the past, I acted from an impulse and I left and tried to draw receipts or facts or screenshots and play the victim and I don’t do it that I am not today. is all I have to say, I’m sorry. ”
Tati has not yet responded to his apology.